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DESIGN TOOL

Color Palette Generator

Create color palette concepts from your industry, brand mood and preferred color. Compare color harmonies, check contrast and visualize a website.

Color palette gallery

Find your perfect palette

Deterministic · local only 24 palettes
Mood: All
What feeling should your brand communicate?

Pick up to three.

Any color
Do you have a preferred color?

Complementary · Light

Jade Contrast

Cool, measured palette · WCAG AAA

AAA Primary 5.0:1

Analogous · Light

Indigo Drift

Cool, vivid palette · WCAG AAA

AAA Primary 5.1:1

Triadic · Light

Ember Chord

Warm, vivid palette · WCAG AAA

AAA Primary 5.1:1

Split complementary · Light

Jade Echo

Cool, measured palette · WCAG AAA

AAA Primary 4.0:1

Monochromatic · Light

Indigo Tone

Cool, vivid palette · WCAG AAA

AAA Primary 4.1:1

Tetradic · Light

Ember Prism

Warm, vivid palette · WCAG AAA

AAA Primary 4.0:1

Scale boards · Jade Contrast

Grayscale, tints, shades and tones

Modular steps built from the selected primary. Use tints on backgrounds, shades for pressed states and tones for muted text.

10-step scales

Grayscale

Neutral steps for structure, dividers and disabled states.

Tints

Toward white. Backgrounds, hovers and disabled fills.

Shades

Toward black. Hover, active and pressed states.

Tones

Toward grey. Muted text, borders and subtle fills.

Tints toward white suit backgrounds and disabled states, shades toward black suit hover and pressed states, and tones toward grey suit muted text and borders. "AA text" marks the steps that clear 4.5:1 against this palette's own background.

Selected palette

Jade Contrast · Complementary

SaaS / Technology · Light · text 15.7:1 AAA

  • Primary: #007c5b
  • Secondary: #e185b8
  • Accent: #df92bb
  • Text: #13231d
  • Background: #fef9fb

Color relationships, not random swatches

Complementary colors sit opposite each other on a hue wheel. Analogous colors are neighbors; triadic colors are spaced a third of a turn apart. Split complementary colors flank the opposite hue, monochromatic colors share one hue, and a rectangular tetradic scheme uses two complementary pairs.

These concepts use an OKLCH hue wheel, which is different from a traditional pigment wheel. Lightness and chroma are adjusted independently and the result is mapped into sRGB. Industry and mood are starting-point design heuristics, not universal claims about how people perceive a brand.

A palette needs roles

A primary color draws attention to important actions. Secondary and accent colors support it. Background, surface, text and muted text establish the reading hierarchy. A harmonious set of swatches is not automatically a readable interface: contrast depends on which colors touch.

A supplied brand color is kept as the primary color. Supporting foregrounds are chosen separately, so a light brand color can use dark button text without changing the brand color itself.

Color palette questions

No. A deterministic color engine combines hue relationships, perceptual lightness and chroma adjustments. The same brief and generation seed produce the same concepts.

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